I have cultivated the DMA Network community, amassing over 200,000 members specializing in Digital Marketing.
Over the past decade, I have organized and led more than 50 workshops, talk shows, and conferences dedicated to the field of digital marketing, attracting industry leaders and enthusiasts alike.
These initiatives not only bring me immense joy but also serve as a continual source of industry knowledge and valuable relationships, enhancing my professional credibility and fostering brand trust, feedback, and reliability for the businesses I engage with.
New thinkingThe “Thực Chiến” Mindset
“Thực chiến”, a term that has become a powerful buzzword in the Vietnamese marketing community. From job descriptions and course advertisements to personal branding, the phrase appears everywhere as a badge of honor, a declaration: “I have real-world experience; I don’t just talk in hypotheticals.”
However, this popularity often leads to a key misunderstanding: that practical application negates the need for theory. Many dismiss foundational knowledge, viewing academic learning and research as irrelevant.
Is Apple considering acquiring Perplexity AI because it failed to build its own AI capabilities?
Apple undoubtedly has substantial resources: a dedicated AI division led by former Google AI chief John Giannandrea, deep machine learning integration across its ecosystem, a strong talent base, and “Apple Intelligence,” a suite of generative AI features unveiled in 2024.
Apple has chosen AI as its “where to play,” but its “how to win” remains unclear. While Apple has AI features, they haven’t yet delivered a market-leading user experience or strategic differentiation.
What is the strategy behind WPP Media’s rebranding?
The name “GroupM” — once synonymous with one of the leading media groups in Vietnam and around the world — is officially being retired. In its place comes WPP Media, a brand that better reflects the company’s strategic shift toward greater integration and enhanced AI capabilities.
Like Facebook becoming Meta or RIM rebranding to BlackBerry, renaming a company can be a strategic move — sometimes successful, sometimes not — to adapt to market challenges and seize new opportunities.
In a fast-changing and increasingly competitive world, the question arises: What is the strategy behind WPP Media’s rebranding?
The Smarter Way to Change Careers
Embarking on a new career journey is akin to navigating uncharted waters, often fueled by a yearning for change, a newfound passion, or a thirst for a different professional landscape.
Embark on a voyage through the illustrative tale of Hoài Phương, a story that serves as a vivid example of the “monkey-branching” strategy in action. As we delve into her career odyssey, we uncover a rich tapestry that brings to life the nuances and intricacies of this method, providing valuable insights for those contemplating substantial career changes.